6 Practical Tools for Video Marketing

Beginners Business Communication Internet Tips & Tricks

If your brand has a business or online service, video marketing will help you strengthen it. Video content is increasingly easy to produce (even for free) and gets great acceptance among users.

Video is active, impacting, seductive, and it can raise motions and connect you well with your audience. Hence it is a great way to boost your digital marketing. To get more information about your video marketing, let’s see the top 6 practical tools for video marketing in this article.

1. FlexClip

FlexClip for Video Marketing

With a wide selection of video templates and a large number of stock images, videos, and music, FlexClip can help you create any kinds of videos whatever for business or for personal life in just a few minutes. You can make videos from photos to make a photo slideshow as well.

Having used it dozens, I think FlexClip is very powerful given its features for text animations, video cutting, audio/voice-over setting, etc. Honestly, it is really worth a look.

Website: https://www.flexclip.com/

2. Youtube Analytics

youtube analytics

YouTube Analytics is a powerful tool for tracking your YouTube account and the metrics to see the results of all your promotions and actions.

Once you set up your channel, take a step back to analyze its performance. The YouTube Analytics tab guides you through this process and guides you to optimize your next videos. This tool allows you to analyze the behavior of Internet users who view your videos and, subsequently, to target your audience better. You’ll also have a better idea of why one video performs better than another.

Website: https://www.youtube.com/analytics

3. Wistia

wistia for Video Marketing

Apart from YouTube, there are obviously several other solutions to host your videos on the web like Vimeo and Daily Motion. Wistia is a nameless famous than the previous ones, but it is a site that deserves to be known.

With a focus on data analysis, customization and integration of marketing services, it aims to meet all the needs of your business. Wistia is also distinguished by its high-performance statistical tools – they are worth the trip.

Website: https://wistia.com/

4. Pixabay

pixabay for Video Marketing


Pixabay is an incredible resource with over 1 million photos, illustrations, vectors and videos shared by the community. The video quality is excellent, and you can even find videos in 4K(2160p).

Finally, the search is intuitive by:

  • effect (animation, slow motion, time-lapse),
  • category (there are about twenty categories such as animals, educations, emotions, music, etc.),
  • resolution (4K, HD).

Website: https://pixabay.com/

5. Giphy

giphy gif maker


GIFs are (we could say) only videos with small size without sound. And with Giphy you can, on the one hand, convert your current videos into GIFs, on the other hand, edit/place subtitles to existing GIFs.

Giphy is also a great place to find cinematography, which is essentially images with a single isolated element in motion.

You can take advantage of the fact that GIFs are repeated continuously and can be used to create attractive memes to complement your social media strategy.

Website: https://giphy.com/

6. FastStone Capture

faststone for Video Marketing

You can use this application to, especially, designed to create tutorial videos through the computer. Its basic function is to record your screen while you are giving explanations, so you can demonstrate step by step how to perform tasks related to digital products. It also has a package of editing tools such as annotating (texts, arrowed lines, highlights), resizing, watermarking, sharpening, cropping, applying edge effects and many more.

It’s very easy for you to record all screen activities including onscreen changes, speech from microphone, mouse movements and clicks into highly compressed video files. I use it to record a tutorial for some new tools often. FastStone Capture supports many image formats like BMP, GIF, JPEG, PCX, PNG, TGA, TIFF, and PDF.

Website: https://www.faststone.org/